How it Works
Step 1: Choose Your Scent or Let Us Surprise You
Select your fragrance from our featured monthly collection or let us handpick it for you based on your profile.
Step 2: Receive a Chic Roll-On + Charm
Each month, your rollerball perfume comes with a unique charm and a mini story that turns scent into experience. You can collect these charms and add them to the complimentary bracelet we send out on your first order.
Step 3: Collect, Layer, Love
Wear solo or layer with past scents. Collect charms to make a personalized charm bracelet. No commitment, pause or cancel anytime.
Rays of blue dance on the waves, whispering tales of elegance and grace in the realm of timeless beauty.
About us
At VitaBlu, we believe scent is more than fragrance, it’s memory, emotion, and self-expression bottled. Our subscription service was designed to bring a luxurious and personal ritual to your doorstep each month, with curated rollerball perfumes crafted to match your mood, the season, or your story. Every scent arrives with a coordinating charm and a printed scent card to enhance the experience and create a moment just for you. We source premium fragrance oils, blend in small batches, and prioritize longevity and intentionality in every formula. Whether you want to explore new scent profiles or build your signature fragrance wardrobe, VitaBlu offers a modern, feminine way to connect with scent. No heavy glass bottles or overwhelming commitments, just curated, collectible, and wearable perfume that evolves with you.